From the Gridiron to the Gaming Arena: Lessons the Green Bay Packers Can Teach Esports Teams

The Green Bay Packers are the only team in the major North American sports leagues that is owned by its fans, officially operates as a non-profit organization and is managed by a Board of Directors elected through a general shareholder vote each year.

The management of this NFL team and an esports team have a number of similarities and differences. Let's examine these aspects using the Green Bay Packers, one of the most successful and popular NFL teams, as an example and highlight what important lessons esports teams can learn from them.


Green Bay Packers – A Brief History of Success

Esports betting has received a lot of attention from fans, especially due to the rising interest in esports betting. Esports betting at Thunderpick is possible on different disciplines and most likely you both watch not only the matches but also the internal affairs of the esports teams.

The Green Bay Packers perfectly illustrate how to engage fans as well as set up proper management for a team. This team can be considered to be an example of how effective management can be with maximum outcomes in terms of management even in conditions unfavorable for work.

Previously, the Packers' history can be traced back to August 11, 1919. It was preceded by a team of former college football rivals, Earl “Curly” Lambeau and George Calhoun. Thus, Lambeau was able to solicit sponsorship money for the team, though the Packers won their first season and played mostly against Wisconsin-based teams.

However, they were soon to be removed from the division, but there were certain locals from Green Bay businessmen who stood for the players. They formed a corporation to solicit funds for the team and effectively managed the entire team’s affairs.

It became possible for the Packers to not only survive but also sustain themselves to date. Curiously, the name of the team is connected with the name of the sponsor company. The first sponsor for the team was Indian Packing Company which bought equipment for $500 for the team.


Similarities between the Green Bay Packers and an esports team

The Green Bay Packers are renowned for their deep connection with fans, thanks to a unique ownership model where the team is owned by the fans themselves. This fosters a sense of belonging and loyalty among supporters.

Following this example, esports teams can establish direct connections with their fan communities, involve fans in decision-making processes and create interactive fan events both online and offline. Other important similarities to consider include:

  • Strategic management and planning. Effective management is crucial for both the NFL and esports. Both domains require strategic planning with an emphasis on long-term goals, steady development and sustainable growth;
  • Sponsorship and revenue generation, Both teams heavily rely on sponsorship deals and various revenue streams such as merchandise and media rights;
  • Emphasis on team culture and values: A strong team culture and clear organizational values are vital for success in both fields. This fosters unity and productivity within the team;

Competition structure. Both domains have their competition structures, which influence team management and interaction with fans. A clear structure helps organize training processes and participation in tournaments




    Differences between the Green Bay Packers and an esports team

    The most significant feature of the Green Bay Packers is their unique ownership model, where the team is owned by the fans and governed by a Board of Directors, allowing for more direct fan involvement in management. In contrast, most esports teams are privately owned, limiting direct fan involvement in management, although initiatives for fan engagement are possible. Other key differences include:

    • Esports operates in a more fragmented and dynamic environment, where different games and tournaments may have their own rules and structures;
    • Esports players gain recognition through online competitions and individual skills, focusing on mental abilities and strategic gameplay;
    • Competitions can be more fragmented, with various leagues, tournaments and events happening throughout the year, requiring a more flexible management approach, whereas the NFL is seasonal.


    There must be at least one or two things that the readers could learn from the comparison that is made between the NFL team management, for instance, the Green Bay Packers or any other NFL team management team and an esports team.

    The means that esports teams can learn from how the Packers go about the business are in engaging fans, strategic management, sponsorship and organizational culture.

    By implementing and making changes to these best practices, esports organizations can strengthen their core competencies to develop robust and meaningful teams for their fans.





    0 points

    Log in to comment and more!

    Not a member yet? Join free.

    If you have already commented on Cheesehead TV in the past, we've created an account for you. Just verify your email, set a password and you're golden.