Spreading it Thin: Let the LaFleur Method Do its Thing

Force-feeding a 'No. 1 Receiver' isn't part of the plan.

The narrative of “Who is Green Bay’s No. 1 Receiver?” is absolutely relentless. It smacks of fantasy football posturing mixed with a nostalgia for Aaron Rodgers-to-Davante Adams Fever.

Enough already.

By now, we should all understand that the Packers are now running the LaFleur offense, not the Rodgers/LaFleur hybrid system. It’s designed, per the coach’s own words, to allow quarterback Jordan Love to go through his reads and find the open man. Period.

In other words, if you’re a receiver in the system and you’re running a route, just do your job. Period. If you do, you’ll eventually be targeted. It keeps defenses guessing and, perhaps more importantly, it allows the offense to utilize the full complement of player skillsets at its disposal. The zero-in-on-Adams approach left with him.

In a 2022 interview with NFL Network, even LaFleur half-joked, “I think every play on our call sheet WAS designed to go to Davante Adams.”

In five games so far this season, the Packers have totaled 1,259 passing yards, without a clear No. 1 pass-catcher in sight.

Check out this workload split:

  • Tucker Kraft: 268 receiving yards on 18 receptions
  • Romeo Doubs: 18/234
  • Josh Jacobs: 15/176
  • Matthew Golden: 14/212
  • Dontayvion Wicks: 12/129
  • Luke Musgrave: 5/49

Kraft is the de facto “WR1,” and he’s not even a wide receiver, for Pete’s sake. He’s the run-after-the-catch, get-the-tough-yards pass-catcher that Love clearly trusts. He’s averaging just under 10 yards after the catch, first in the NFL, and when he’s targeted, the resulting passer rating is a ridiculous 158.3. That’s not even human. That’s like a Vince Lombardi team chasing perfection and not having to settle for mere greatness.

Doubs, meanwhile, who has garnered 28 targets, generates a 115.2 passer rating when Love is throwing his way. This is a trusted, veteran red zone weapon and one of Love’s most relied-upon targets in general. He’s a first down waiting to happen.

For Jacobs, his 15 catches have come on just 19 targets. While he’s utilized more as a runner, he’s bailed out the offense plenty in tough situations via the air. Fans can usually feel pretty good about seeing Love get the ball out to Jacobs on a checkdown. (I know I do.)

And then there’s Golden, the first-round pick everyone seemingly wants to anoint. And the truth is, he’s coming on. Like, quickly. Of his 212 receiving yards, 196 have come in the past three games. 

 

 

Targeting him generates a 110 passer rating. He has garnered just 19 targets on 119 total routes run thus far, but the upward trend is there. The more he grows within the system, the more he will help his teammates be better. As Packers fans, we just have to let it evolve naturally within the construct of LaFleur’s offense.

Probably the best example of Golden’s evolution was the 31-yard strike on Sunday late in the game on third and 9. The young wideout saw Love scramble to his left, instinctively flattened his route and gave his quarterback a target. Love delivered a sparkling strike, and the game essentially was in the bag. It was a beautiful play and certainly a sign of what’s to come.

But it simply isn’t in the plan to force the issue. Golden is a highly-touted rookie, but he’s still a rookie. More importantly, it’s not the LaFleur way.

“You go into a game, and guys get excited if they think they have a legitimate shot at getting the ball. So, you have plays for each guy,” LaFleur told the media this week. “You want to get ’em all involved.”

He added, speaking of Golden, that, “It’s always about trying to spread it around, but he’s definitely a very explosive playmaker and just got to keep finding ways to get it to him.”

Yet among many fans, click-baiters and talking heads, there continue to be calls to funnel touches through rookie wideout Matthew Golden, a la vintage Adams. But that was done outside the construct of the offense – it was a connection and a trust Rodgers and Adams built over time that LaFleur and the offensive coaches clearly didn’t want to interrupt.

Golden has certainly looked the part of a No. 1 receiver when targeted. But as Packers.com editor Mike Spofford astutely observed, “... For all the fans who want him to get more action, whose touches get reduced? Tucker Kraft’s? Romeo Doubs'? (Josh) Jacobs'? … I think fans need to be less fixated on making someone a star and just let him become one.”

And if we think it’s a crowded pass-catching corps now, just wait until Christian Watson and Jayden Reed return – someone’s going to have to go to bed without seconds every week. So, if Golden is destined to ever become that ever-elusive “No. 1 Wide Receiver” in this offense, it will likely be later rather than sooner in the grand scheme of things. And it will happen organically.

 

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Kevin Gibson is a professional writer and author based in Louisville, Ky. He's also a former sports writer who covered high school, college and professional sports, a Packers shareholder and a fan since 1975. Even John Hadl couldn't break him. Follow him on Twitter: @kgramone

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Comments (14)

Fan-Friendly This filter will hide comments which have ratio of 5 to 1 down-vote to up-vote.
TarynsEyes's picture

October 17, 2025 at 03:32 pm

Everything looks and feels great, especially the passer rating each can award Love. However, each of these guys will want the opportunities to showcase for a payday, somewhere if not in GB. Dissention will eventually bloom into the public as each gets closer to being traded released, injured, and so goes their goal, MONEY.

Take advantage of what is working while you can, but do not think that this arrangement will endure for seasons on end, less this one.

I do believe that this team will need a true #1 at some point, with guys willing to support whomever it is, while keeping the right guys that can benefit from it. Unlike what is clear with the Defense, where the stifling of Parsons hasn't made the others better, but more apparent of their lacking.

This team is supposed to be in 'Win Now' status, but is it really. They'll get the wins needed for a playoff spot, likely, but so far, based on overall play, the OL questions, Love being a question game to game as to what we get, and the apparent unfixable gaffs of MLF, it seems more likely another rinse and repeat season.

I hope it all comes together, and can stand up to what we know will be coming, teams that just get it together when it's needed.

The failure point, if it occurs, for this team will have changes ranging in degrees, and with that could close the SB window more than has been denied of it being.

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Bitternotsour's picture

October 17, 2025 at 04:53 pm

they lead the division and the two games they didn't win were because of blocked kicks. go pretend you make money betting on football and spare us the concocted concerns.

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TarynsEyes's picture

October 17, 2025 at 05:55 pm

Thank you for the free space inside your head which my comments dwell and bang around.

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dblbogey's picture

October 18, 2025 at 12:19 am

You overvalue your importance. Nothing lives inside your empty head.

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Tundraboy's picture

October 17, 2025 at 07:32 pm

it's a long way before this drama unfolds and way too early to speculate. I choose to enjoy the ride, and of course expect a fair share of angst and moaning along the way. GPG!

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Coldworld's picture

October 17, 2025 at 05:27 pm

We had a number one led offense until Adams left. LaFleur admitted that 75 percent of that offense hinged on what Adams did (not just catching but as a decoy). So the premise here is dubious as far as LaFleur. Right now we don’t have a truly top 5 talent at WR. So things are obviously different.

If Golden blossoms as he might in future, I don’t for a minute think we won’t see his snaps and targets rise fast. It would be insane not to. In fact my concern would be that we might go back to over doing it as we did with Adams, foregoing open targets on a regular basis because of the shifted read priorities if nothing else. We became predictable under the same head coach we have now.

So I’m happy? Unfortunately i have a big caveat to make. In someways I like where we are while welcoming rising but reasonable opportunities for WRs that demand it through results. My concern is we seem unable to grasp both the need to and means of getting Kraft more targets and more routes where he’s the first or second read. He’s our best receiver right now and he’s criminally under targeted. Fixing that might just revolutionize our season. Last week that would have meant 4 targets not 2. I could happily live with 8 of the 30 odd throws having gone his way. That’s not good use of a roster. It needs to change.

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joejetson's picture

October 17, 2025 at 08:27 pm

Agree about Kraft earning more passes.

Not to mention, it's so dang much fun watching him punish tacklers after the catch.

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canadapacker's picture

October 17, 2025 at 05:28 pm

Rewatched the last game last night. Then watched the interview with Parsons. It was a nothing burger IMO. But I am sure not liking these Tush pushes on the run game. Two or three guys stop the running back and then the Oline big guys come into play and push pile 3 ,4 or 5 yards. Time for the refs to start calling forward progress we dont want guys going low and maybe hurting our guys. But these big pile pushes on simple running plays can cause injuries and should not be part of the game.

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TarynsEyes's picture

October 17, 2025 at 05:40 pm

The Eagle's recent use of the Tush-Push will ensure it's banned next season. The simplest reason is the Officials cannot see the false starts by the OL when you can't see the ball, and the most obvious advantage for the Eagles is the manipulation of the snap that can't been seen.

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canadapacker's picture

October 18, 2025 at 10:44 am

One of the results of the tush push is that on running plays were the runner is stopped but still standing up - everyone is pushing on both directions and the Olinemen are running up and pushing the pile and it takes awhile for it to happen. The whistle needs to be blown and forward progress marked IMO because eventually things are going to get bad - both injuries and unsafe moves like jumping the pile and hitting players in the helmet or going low.

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Snap the ball's picture

October 17, 2025 at 10:57 pm

Tush push

I would jump the pile and make a good hit might stop it.

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dobber's picture

October 18, 2025 at 07:54 am

"Kraft is the de facto “WR1,” and he’s not even a wide receiver"

Not yet, he's not. I think we'd all like to see him utilized more--and more aggressively--but at this stage, his routes run/targets/ADOT don't argue he's the #1 target in the passing game.

"It’s designed, per the coach’s own words, to allow quarterback Jordan Love to go through his reads and find the open man. Period."

I suspect just about every HC/OC is going to say that about the passing game in their offense.

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PhantomII's picture

October 18, 2025 at 12:59 pm

How does Golden get more targets....Do what all #1 WR's do. Get open most every snap....tell the QB you were open on every ball thrown in the dirt or incomplete pass or ball thrown out of play and sack.

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JohnnyLogan's picture

October 18, 2025 at 03:58 pm

How do Golden and Kraft get more targets?... by throwing more. I posted in another thread that "Love ranks 25th in dropbacks despite also sitting at tenth in passing yards per game, third in yards per attempt, fifth in passer rating, and eighth in hero throw rate." Get rid of those first down runs into a stacked line, cut down on the ineffectual WR end-arounds, and employ a more modern NFL offense.

Our running game is weaker this year, not only because the O-line hasn't been blocking well, but because teams know Le Fleur will force the run because we have Jacobs. Open up the offense, throw more on first down, quick throws, slants, RB and TE screens... we see very little of that in Le Fleur's touted offensive scheme... but that is how Mahomes and Brady won so many SBs. They got the ball out quickly and killed you with short passes to quick receivers (which we have) and to their great tight ends, Kelce and Gronk (we have a good one there, as well). But why learn from their combined 9 SB championships?

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