Sticking to the Draft and Develop Philosophy
The Packers have their style, don't expect it to change anytime soon
By GregMeinholz

Suppose you're a fan of most of the other 31 teams in the NFL. In that case, you probably get excited for free agency at the beginning of March, because chances are your team will be jockeying for a position to wow a few of the top players available at certain positions. You might sign a handful of players, maybe one or two are those top ones available and you'll head into the next season excited about that promising, fresh new face. If you're a Packer fan, free agency tends to be disappointing. You see the positions where the Packers have need and you keep tabs on the top players available there, only to watch them 9/10 times sign with another team. It's the nature of being a Packer fan in the 21st Century.
Why is this? Well, our last two general managers, Ted Thompson and Brian Gutekunst, believe deeply in the draft and develop philosophy. They would much rather draft players to take over starting positions on a rookie contract than overpay for a veteran who may or may not work out. This can be extremely frustrating for most fans obviously because the excitement just isn't there when it comes to a draft pick compared to a proven vet. Fans want instant almost guaranteed gratification, not hope that a draft pick will work out. Many will drastically disagree, but for the most part, it's worked out.
With this draft and development strategy dominating the Packers' philosophy for the last 20 years, they've had a win percentage of 61.4%. This ranks third among the other 31 teams in the league. That stat isn't anything to take for granted, but a glaring caveat would be that the other teams in the top 5 all have multiple Super Bowl wins and appearances in that timeframe except for the one that sits at number five. Winning seasons are great and all, but when only one of those in 20 years has ended in a Super Bowl win, those seasons tend to feel disappointing. We don't hang banners for divisional wins or playoff appearances in Green Bay, only World Championships.
During those last 20 years, the Packers have only made free-agent splashes in maybe three or four of them. In 2006 they signed Charles Woodson and Ryan Pickett, in 2018 they signed Jimmy Graham, in 2019 they signed Za'Darius Smith, Preston Smith, and Adrian Amos, and then in 2024, they signed Xavier McKinney and Josh Jacobs. Three out of four of those have worked out in big ways for the Packers. The argument could be made that when the Packers do spend the money in free agency, they reap the benefits, so they must be smart in choosing their signings wisely. But it could also be said that when the Packers do spend, they're successful, so why don't they do it more often?
Perhaps one of the main reasons is the low risk of a rookie contract versus signing an expensive vet. Looking at the last 20 years of Packers football, how many expensive free-agent signings haven't worked out? One. That's it. One in twenty years. How many do you suppose the other 31 teams have had? One would guess many more.
This doesn't make the Packers geniuses, but it does show that they are willing to stick to their philosophy no matter what.

More Draft and Develop
Prime time for the 2025 free agency period has come and gone. The majority of the fanbase as well as the mainstream media felt the Packers would surely address the pass rush, and wide receivers group. The Packers signed two free agents on day one, but they were not of these position groups. All of the possible target candidates have signed with other teams and it appears obvious that either the Packers failed to sign one of these players, or they are content with who they have alongside any draft picks coming in late April.
Although there were some intriguing candidates, the wide receiver group wasn't very fruitful at all in free agency. One cannot blame the Packers for not overpaying a player that would not be worth it. But the surprise lies with the pass rush. You simply can't have enough skilled pass rushers and with the Packers having a rough year in that category, it was fully expected that 2025 might bring a veteran to that room to help out. But alas, there isn't one, and we're currently heading into 2025 with the same group of players expecting better results.
In their defense, that actually could happen.
The Packers' top pass rusher, Rashan Gary, could be a premiere pass rusher in the league if he only had a legitimate running mate. Years ago the Packers had the same issue with Clay Matthews. Matthews was among the best in the league at getting after the quarterback, but that all meant nothing if the offense was able to focus on him and him only. The Packers tried drafting Nick Perry in the first round and signing Julius Peppers to bolster the pass rush opposite Matthews, but Perry was too inconsistent and Peppers, though effective at times, just wasn't enough to get that job done.
Opposite Rashan Gary, the Packers already have their Nick Perry-like investment in Lukas Van Ness. Van Ness, like Perry, has been inconsistent thus far, but the hope is for there to be a third-year jump. Many expected that Peppers-like signing to go along with Van Ness this year, but it appears the Packers learned their lesson the first time. So, where does that leave the pass rush?
Rashan Gary will continue to get his chances at the quarterback. But whether or not they result in sacks is up to the rest of the rush. JJ Enagbare reached 4.5 sacks and six QB hits last year in 17 games, while Brenton Cox Jr. registered four sacks and seven QB hits in only seven games. Perhaps there will be an effort to get Cox Jr. more snaps to improve the pass rush, or perhaps there will be another addition. But don't expect it in the first round.
Many have already started mocking pass rushers to the Packers in the first round. It's a decent assumption, but incorrect. The Packers' lack of signing a pass rusher shows they believe they have too much invested in the pass rush already to sign one to a big contract nor draft them that early. A day two or early day three investment may be more like it. This gives room for Lukas Van Ness to take a big leap in year three and not affect other big investments but also leaves room for if he doesn't, they could still have an up-and-comer in either a draft pick, Enagbare, or Cox Jr.
The draft and develop philosophy surely isn't for the faint of heart. It takes time and patience, and knowing when that patience is not paying off, to move forward. The Packers know this philosophy well, and hopefully, it pays off once again after a frustrating free-agency period for the cheesehead faithful.
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Greg Meinholz is a lifelong devoted Packer fan. A contributor to CheeseheadTV as well as PackersTalk. Follow him on Twitter @gmeinholz and Bluesky @gmeinholz.bsky.social for Packers commentary, random humor, beer endorsements, and occasional Star Wars and Marvel ramblings.
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Comments (20)
Cheezehead72
March 18, 2025 at 10:23 am
Sorry I do not consider signing an old slow TE Jimmy Graham as a splash FA move unless you are considering a bad FA move that they should have known not to do.
Leatherhead
March 18, 2025 at 11:07 am
You are aware that before Graham came here, he was considered a HOFer.? His first season here he had one of the best seasons in Packers history, with 55 receptions for 636 yards. Only Coffman and Finley were more productive in the passing game. Richard Rodgers, and Mark Chmura each had one good season for us.
Interestingly, there was one other guy with a 50 reception season and over 700 yards. Tucker Kraft. A lot of us here like this guy, but maybe we don't like him enough. We could be looking at the best Packers TE since Coffman.
BuckyBadger
March 18, 2025 at 11:47 am
I would say Rodgers only had a few good games. The Packers have been pretty sad at TE throughout their history.
Kraft is a very good TE and just finished his 2nd season, you are correct he is underrated even among Green Bay fans. 7th last year in yds on a run 1st team with a QB isn't the most accurate with some of the throws TEs get. He also was 1st in YAC yards in the NFL so he is athletic. He could have a break out monster kind of year in 2025 and become a premier player. If he doesn't improve at all he is still a top 10 TE in the league. TEs usually take some time to develop and he is coming along extremely well.
Alberta_Packer
March 18, 2025 at 03:54 pm
There are some who regard Graham as more of a Rodgers signing - than a Gutekunst's (noting that it was Gutey's 1st yr. as GM).
PackYLW
March 20, 2025 at 01:06 pm
When I allow myself to stroll into 'make believe land', I've always tried to imagine if we had re-signed Jared Cook for the $5.3MM/yr the Raiders gave him instead of paying $10MM/yr to Graham. In the same breath, what if we'd paid Micah Hyde the $6.1MM/yr Buffalo gave him (which he turned into two all-pro's and one Pro Bowl) instead of paying $9MM/yr to Adrian Amos 2 years later (not that I have any issue with Amos' performance)? I think we outsmarted ourselves in both cases. What would we have done with the freed-up money?
BuckyBadger
March 18, 2025 at 10:51 am
"The Packers' lack of signing a pass rusher shows they believe they have too much invested in the pass rush already to sign one to a big contract nor draft them that early."
I disagree here. The Eagles took Carter after drafting Davis and have been active in their pass rush for years. The Giants won their titles after adding JPP with Tuck and Umenyiora on the roster. If you can rush 4 and drop 7 on D it is worth the investment. The Packers don't have the horses to get after the passer and that needs to change if they want get pass just being a wild card team.
LambeauPlain
March 18, 2025 at 01:04 pm
They need to replace Slaton, and this is a good DT class to do that.
No worry from me if the better player when Gutey first picks is a DE. No worry at all.
TarynsEyes
March 18, 2025 at 11:52 am
The Draft and Develop is/has been a formidable asset for the team. However, one has to wonder which part has been the failing part, the players being drafted, or the Development of these players. It seems to me, at least, that either those drafted have low ceilings, or the coaches can't raise the ceiling of the players. Does the FO over rate players with RAS, or are they unable to tell the difference from an actual high IQ/Ability football player. Yes, the draft is a crap-shoot, but we seem to be drafting way to many low ceiling players, not horrible players, just meh/average at best types. Too many seem to fall flat after what might have been promising growth.
Coldworld
March 18, 2025 at 01:03 pm
That is an acute observation. I’d add that at times I have wondered if the coaching staff and Front office are entirely in synch. Less so from a player template—I think Gute seems to draft to fit coaching wish lists in “type” terms—but how they are used and developed thereafter.
One way or another we are going to find out … the time left to succeed is running out for the LaFleut/Gute era. Unless it achieves tangible results soon there will be no more excuses that even the lack of obvious responsibility can defer. Either we get better on field or change will come.
The result of the Murphy structure may be to delay it but ensure both go together due to it being impossible to untangle the ultimate cause.
LambeauPlain
March 18, 2025 at 01:09 pm
I think the "synching up" with player talent does suffer because Gutekuenst has little influence over how players are being developed, coached, deployed. All the coaching decisions are made by LaFluer and Murphy, with "input" from Gutey and Ball.
That's the dynamic now. Maybe in July, Matt will be reporting to Brian.
Vachio
March 18, 2025 at 01:32 pm
I definitely think the FO puts too much stock in the RAS. I understand the concept - draft traits that cannot be taught, then teach them the other stuff. When it works, you can have an amazing player in within a fairly short period of time (see Tom, Zach).
But, you have to have coaches who are great teachers AND the athletes with the high RAS have to have enough brains to be taught and have the work ethic to put what they're taught into action.
That last bit is what makes it so challenging. Very, very few of our cast-offs go and tear it up with another team, so our misses are clearly pretty substantial misses.
beerandbrats
March 18, 2025 at 12:31 pm
Good, thought provoking article Greg (and good comments above,Taryn). I fully support the GBP draft and develop philosophy because it just plain makes sense; however, it really only works if (1) the GM and his staff have an eye for talent, and (2) the coach and his staff can teach those talented players how to become even better players...
My question is, is our draft and develop philosophy working?
Are we a better and improving team because of the players we have drafted, developed and retained?
LambeauPlain
March 18, 2025 at 01:26 pm
Likely will not happen, but is possible: What if Mason Graham (DT/MI) is on the board at #14. Should the Packers trade their 1st and 2nd picks to the Colts to draft him? Colts might be an attractive trade partner.
He could transform the DL...and the Defense. He has Tom like talent...he too can play every position on his DL...but alongside Kenny or Wyatt, next to Gary? Oh boy!
beerandbrats
March 18, 2025 at 02:02 pm
I'm not sure which DT I like best but I'm all for drafting Graham if he can help our defense consistently collapse the pocket on passing downs. We definitely need to get more stout up front and I would be very disappointed if we don't come away from this draft without a pocket-collapsing DT!
Couch Cleats
March 18, 2025 at 01:46 pm
It's too early to be disappointed in this year's FA moves. Fans get desperate when we feel like there's a big hole or 2 in the roster and the big names start signing elsewhere. The only thing more important than having big balls in Free Agency is having Discipline.
It's like being on a Dating App every spring. We're always hoping to get some hotties to swipe right on us. Last year we got dates with a swimsuit model and an actress and it was very exciting! This year we just got dates with an accountant and a librarian.
But be patient - when the season starts maybe the accountant will let down her hair and the librarian will take off her glasses and they'll both be smokin' hot!
beerandbrats
March 18, 2025 at 02:45 pm
;-)
Spock
March 18, 2025 at 02:45 pm
"The Packers' lack of signing a pass rusher shows they believe they have too much invested in the pass rush already to sign one to a big contract nor draft them that early."
I completely disagree with this assessment by the author. One statement does NOT imply the other! I personally believe that the Packers FO didn't sign a pass rusher because they believe (as apparently does every single draft mocker) that this draft is FULL of really good pass rushers, a "plethora" if you will. Why over-pay for a veteran pass rusher when you could draft two or more (even in late rounds) on rooky deals?!
splitpea1
March 18, 2025 at 03:40 pm
Every team drafts and develops, but the Packers' version of it adds too much speculation in the first three rounds. It's almost as if Gute thinks, "I've provided the best athletic talent out there, and now it's up to you, the coaching staff, to turn this talent into top-tier NFL players who can play any position in their grouping." Athleticism and versatility are fine, but we need a higher floor with more demonstrated experience with these higher prospects. Now Gute does a fine job on Day 3, but when your performance is decidedly mediocre on Days 1 and 2 (where you usually get your stars), then it's time for some serious scrutiny.
This is a big year for the organization as far as management, coaching, and QB development. Changes should be in order if significant progress isn't made. Everyone has had plenty of time to be evaluated.
Alberta_Packer
March 18, 2025 at 04:14 pm
I attribute perennial success in the NFL to 4 factors. They are - in order of importance:
1. better than average draft and development
2. prudent free agents signings
3. opportunistic trades
4. good luck/fortune - especially relative to injuries.
For 1-3 - good scouting staffs and coaches are required. While #4 - requires favor from the football gods.
The Packers have long been a successful organization - so need to change their MO. "Tinker" - yes. "Change" - no.
the_gavia_pass
March 18, 2025 at 04:41 pm
we all know the packers had an infamous 30 yrs time and how did they get out of hell?
1. trade for brett favre
2. the first spalsh in FA in NFL history, Reggie White
but mr murphy still sticks to draft & develop.
HE RUINED AARON RODGERS CAREER AND THE PACKERS POTENTIAL DINASTY.