Proctor & Gamble and The Kraft Group have extended the naming rights deal for Gillette Stadium through the year 2031.

Terms of the naming rights deal were not disclosed.

"This extension continues our successful relationship with the Kraft family and one of the strongest sports franchises in the world. The naming of Gillette Stadium has been a great investment for our business," said Chip Bergh, Group President, P&G Global Male Grooming.

"Like the Patriots, Gillette has a long history in New England and we are proud to partner with a local company that is a powerful world-class brand," said Jonathan Kraft, President of The Kraft Group. "Gillette is not just a naming rights partner, but a company we are proud to partner with on many platforms. Since the grand opening of Gillette Stadium in 2002, on the night that we unveiled our first Super Bowl banner, the Patriots and the (MLS' New England) Revolution have established a championship tradition, combining to win seven conference titles and two league championships. We look forward to continuing the championship tradition here at Gillette Stadium and are happy that Gillette will remain part of that tradition well into the future."