Cory's Corner: Does Achord Know What He's Stepping Into?

Green Bay's special teams have not had many highlights — in fact, the bar is pretty low for reasonable expectations. The last time that unit was ranked less than 20th was in 2017, when it came in at 16. 

To truly understand the psychological weight of the Green Bay Packers’ special teams coordinator job, one must look at it not as a standard coaching promotion, but as an assignment to an active disaster zone. When Matt LaFleur hired Cam Achord to replace the suddenly departed Rich Bisaccia, the announcement was met with the standard press-conference optimism. Achord preached the importance of “meticulous attention to details” and mastering the absolute fundamentals of the kicking game.

But does Achord truly comprehend the sheer, multi-decade magnitude of the failure he is being asked to fix?

The tracking numbers over the last six seasons paint an ugly picture. Legendary analyst Rick Gosselin tracked extensive, definitive 22-category special teams rankings until his retirement after 2023, while the comprehensive Packers On SI metric has cleanly tracked the unit's success by factoring in total field position and efficiency. The visual reality of Green Bay’s third phase from 2020 through last season shows a unit that has been an anchor dragging down a championship-caliber roster.

Green Bay Packers Special Teams Rankings (2020–2025)

Year Ranking Source
2020 29 Gosselin
2021 32 Gosselin
2022 22 Gosselin
2023 29 Gosselin
2024 22 SI Efficiency
2025 20 SI Efficiency

Even the revered Bisaccia — the highest-paid special teams coordinator in the NFL — admitted he failed to solve the riddle before unexpectedly walking away this winter. Green Bay has not fielded a legitimately positive special teams unit since 2007. For Achord, who built a sterling reputation under Bill Belichick in New England, taking this job means stepping into an environment where fans expect a disaster every time the kicking team takes the field. In other words, you don’t go to a demolition derby to see fast cars. You go to see crashes and destruction. 

To make matters worse, Achord's tall task is magnified tenfold by a high-stakes variable: a rookie kicker. The Packers took Florida kicker Trey Smack in the sixth round last spring. Smack has been largely inconsistent in minicamp and OTAs as we get closer to peeling the band-aid off for training camp on July 29. 

Green Bay finished 23rd in field-goal percentage last year at a shaky 82.4 percent. The front office decided to reset the room completely, putting immense pressure on a young leg to anchor a roster built to win right now. Rookie kickers are notoriously volatile; they must adjust to narrower hash marks, faster edge rushers, and the severe psychological toll of Lambeau Field’s swirling winter winds.

Achord won't have the luxury of slow development. Every missed extra point or botched field goal will be scrutinized through the lens of twenty years of franchise failure. Achord has the resume and the championship ring from his New England days to command respect. But if he cannot stabilize a volatile rookie kicker and inject discipline into a unit that just finished dead last in punt returns, he will become just another name chewed up and spit out by Green Bay’s most cursed unit.
 

 

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Cory Jennerjohn is a graduate from UW-Oshkosh and has been in sports media for over 15 years. He was a co-host on "Clubhouse Live" and has also done various radio and TV work as well. He has written for newspapers, magazines and websites. He currently is a columnist for CHTV and also does various podcasts. He recently earned his Masters degree from the University of Iowa. He can be found on Twitter: @Coryjennerjohn

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Comments (12)

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Lare's picture

July 18, 2026 at 07:21 am

Poor special teams is a trademark of a MLF coached team. Can Achord change that? We shall see.

The question is this a sign of poor schemes, poor coaching or poor talent?

One way or another they need to stop making mistakes every time they’re on the field.

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dblbogey's picture

July 18, 2026 at 10:06 am

Special teams sucked for a decade under McCarthy, but sure, blame MLF.

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Zapato's picture

July 18, 2026 at 08:47 am

To be fair, Mason Crosby wasn't the problem with special teams in most years. In spite of a few bad years, he was a pretty reliable kicker. Coverage units were not good! The Packers are probably the only team in NFL history that ever gave up a special teams touchdown to an offensive tackle (ugh). Until MLF puts some emphasis on making special teams a weapon, we're going to be looking at the same old gaffs and blunders.

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PeteK's picture

July 18, 2026 at 08:59 am

Even before MLF special teams were ranked very low with the exemption of 2015 ranked 14th.

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Since'61's picture

July 18, 2026 at 09:25 am

We won't know until the regular season begins. I recommend that the Packers hire Mason Crosby as a consultant to work with the rookie kicker through first season. As for the coverage and return teams best of luck to Achord.
Thanks, Since '61

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KenEllis's picture

July 18, 2026 at 09:25 am

When an organization tells you it does not care about Special Teams, believe them.

Shawn Slocum, Ron Zook, Sean Mennega, Mo Drayton, and Rich Bisaccia have all failed and failed spectacularly as STs Coordinators.

Here’s hoping a guy nobody else saw as Coordinator material late in the hiring process turns the Pack’s woeful STs unit around, but nobody outside of Ed Policy and Achord’s loving mother have much faith in that happening in 2026.

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Coldworld's picture

July 18, 2026 at 09:27 am

Think what you will of Bissacia, but I remember LaFleur admitting that Bissacia had convinced him to allow ST units at least some practice time in padded/contact practices once a week. Before that it had essentially been walkthrough only. That was a staggering admission for me and a powerful window into to the institutional lack of consideration of STs and reasons for results on field.

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splitpea1's picture

July 18, 2026 at 11:06 am

This is a ridiculous situation. The head coach needs to go out of the way to fix the problem--that means placing emphasis on getting the unit fixed by devoting the right amount of practice time to it (that goes for the new kicker as well). And putting the right personnel out there as far as returning kicks and insisting they make the right decsions. We have more potential talent on special teams than in years past, so maybe a miracle will occur and we can finally be proud of them.

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Since'61's picture

July 18, 2026 at 11:25 am

splitpea1 I agree with you. However after MLF commented that he never speaks with the Kicker I thing that tells where the STs rank with him. It's just ridiculous as you correctly point out. Thanks, Since '61

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splitpea1's picture

July 18, 2026 at 11:43 am

LOL, but that could be interpreted as a step up for MLF when he admitted that he prayed everytime the kicker (Carlson) was out there (he claimed he was taken out of context, but the sentiment was revealed) ...I think maybe he should have been praying for McManus during the last playoff loss.

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Leatherhead's picture

July 18, 2026 at 11:25 am

You cannot fix this. It's the nature of the beast. You're always going to be dealing with the bottom of your roster, 22 year olds overamped on testosterone and adrenaline. Stuff is always going to go wrong. And if, by some miracle, you get a special teams coach who can get everything to line up, then he'll be gone after the season to take a better job. You cannot fix this, just like you can't prevent car crashes.

But you can mitigate the damage, and you'd look for opportunities to reduce the number of crashes. Same goes with these return units. Catch the ball and give it to your $50M QB. Punt the ball out of bounds so there'll never be a return. Don't attempt long FGs unless it's the end of the half.

IMO, if you can go through the season without turning it over, or missing a FG from 40 or under, or giving up a long return, then you've done pretty well on special teams.

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Since'61's picture

July 18, 2026 at 11:34 am

LH I get what you're saying but there are 20 or more NFL teams that are doing it better than the Packers so why have they been able to fix it and why not the Packers? It's a matter of focus, emphasis and preparation. I'm not saying the Packers need to be in the top 10 in the league in STs but can they at least get into the top half of the league?

ST's have cost the Packers numerous playoff and regular season losses. The regular season losses contribute to playoff seeding and the playoff losses end the season. It's needs to change for the better. Thanks, Since '61

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